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Our Brains Naturally Love Print

In 2015, Temple University neuroscientists conducted a study using MRI brain scans to compare participants’ responses to digital versus physical media. The study revealed that paper advertising activated the ventral…

Millennials and Power of Print

Millennials are usually considered to be the generation born between 1980 and 2000. It may come as no surprise that millennials spend more time on electronic devices than any other…

Why do we coat printed materials?

There are two very basic reasons why you might desire a coating on your printed piece, protection and visual appearance. Protection: Coatings are used to help preserve the inks that are…

Not only on Earth Day

Print and paper actually GROWS trees when sourced from responsibly managed forests. In fact, many companies plant not one but TWO trees for every tree they harvest. The paper and forest…