When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life.
We look at printing publications in two ways, self cover or plus cover.
Self Cover Publications:
These tend to be more economical when it comes to printing. Self cover booklets are perfect for publications that don’t have a long shelf life such as a pricing catalogue or bulletins.
Self Cover Popular Paper Choices:
60 lb. matte/gloss book, 70 lb. matte/gloss book, 80 lb. matte/gloss book, 100 lb. matte/gloss book, 60 lb. uncoated text
Plus Cover Publications:
The cover is generally produced on a heavier stock than the inside pages, making the publication a little stronger and able to stand up to repeat handling.
Plus Cover Popular Paper Choices & Combos:
80 lb. gloss/matte cover with 80 lb. gloss/ matte book; 80 lb. gloss/matte cover with 70 lb. gloss/matte book, 80 lb. gloss/matte book and 60 lb. gloss/matte book.